Ji Lee, Creative Director Google Creative Labs starts his master lecture titled “Personal + Professional = Awesome” at the occasion of the Opening of Design at Work 09.

It was an AWESOME presentation, for about 1.000 guests.

Unluckely there were even no seats anough for all the guests.

With all his projects, including the Bubble project and Goollery he inspired many of us, from CEO’s to students.

“Ideas are nothing. Doing is everything” was the strong concluding message of Mr. Lee.

A brandnew mobile bar of Veuve Cliquot, design by Enthoven Associates, served bubbles after the lecture.

Before entering onto the Rambla, guests were served champaign and could discover the new Nissan Cube.

After his lecture, Ji Lee shared his vision and learned about Belgians. Here with Jo Libeer, general manager Voka.

During the meet & greet with Vlerick Alumni, with Peter De Groof and Peter Poelman.

View on the ProductShow.

Guests searching and exploring…

Detailed view on the ProductShow.

Hendrik-Jan Degrootte (Product Design Director Tupperware), Susan Perkins (VP Global Design Tupperware) with Joost Vanhecke (Projectmanager Design at Work 09)

Ji Lee with the Dyson Air Multiplier, avant-première of a ventilator without fan.

Axel Enthoven (founder Enthoven Associates) and Marc Dubois (Designmeester, Designregio Kortrijk)

View on the premiere presentation of ‘Opera’

Exhibition “De Bedenkers gaan verder”.

Rollnet, the excellent tool developed by Oxylane Design for pingpong-networking.

The yellow highway of IEA Architects, creators of the scenography for Design at Work 09.

The installation of Oxylane Design, honoured company Design at Work 09.

Participants during the Oxylane Design sports creation workshops.

Views on the unique booth concept from various exhibitors.

Danny Venlet (Designer) and Marnick Smessaert (founder Dark) with the Samsonite Scooter Luggage.

Marie-Louise Van Dyck and Jimmy Delaet of Nissan Belgium in front of the just released Nissan Cube.

The Forum with its 120 Panton chairs.

Piet Saegeman of Apple during his lecture ‘Product Design at Apple’

Toon Coppens (founder Netlog) during  his snake preview of Gotcha, the new gaming platform.

Designers from ISD Valenciennes at Work.

Relaxation after inspiration.

Original design by Belgian designer Luc Donckerwolke.

The Jury of the IP Award 09. Announcement of the winner on Jan, 28th 2010.

Impression of the trade show.

Logowall.

Parking Shuttles at Kortrijk Xpo.