Fri 15 Oct 2010, 13:00

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Jeremy Sun (Singapore)
Orcadesign Consultants General Manager

Jeremy Sun is general manager and design director of Orcadesign Consultants, an industrial design consultancy with studios in Singapore, Malaysia and China. Under his stewardship, Orcadesign has been growing and empowering clients through innovative and impactful design strategies and solutions. Jeremy has been on both ends of design awards – both as jury and as an award-winning designer, with international accolades including iF, reddot and Good Design Award.

Jeremy is also active in design education and promotion. He has lectured in undergraduate programs in institutions including National University of Singapore, Nanyang Technological University and Nanyang Polytechnic. Jeremy also lends his decades of experience, expertise and insight to help sculpt Singapore’s master plans in the creative industry, having been appointed to advise Ministry of Information, Communication and the Arts, Singapore Workforce Development Agency and International Enterprise.

Jeremy holds a M.A. in Industrial Design from the University of Central England, and a B.Sc. in Industrial Design from National Cheng Kung University, Taiwan.

DESCRIPTION OF THE LECTURE

Re-awakening the Asian Spirit

In many of the urban cities that defines the growth and the future of Asia, there is a cacophony of apparent contradictions and dichotomy that co-exist: between traditional spirituality and blatant materialism; between the emerging East and the dominating West; between cultural heritage and sanitized modernity. This is puzzling even for Asian designers who seek a clear path, as (s)he grapples with the constant flux that can range from confusing to downright misleading.

Like an onion, there can be many layers of perception to one’s understanding of Asia. In this presentation, Jeremy will share a vision-driven approach used by Orcadesign that can help to unravel, seek and distill interesting Asian perspectives and intelligence, and emerge with clear beliefs and understanding that serve as powerful inspirations and motivation to design and create the new world.