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	<title>Design at Work</title>
	<link>http://www.designatwork.be</link>
	<description>International trade show about visualising innovation!</description>
	<lastBuildDate>Wed, 23 Dec 2009 16:59:22 +0000</lastBuildDate>
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	<item>
		<title>Season&#8217;s Greetings</title>
		<description>Season's Greetings from Design at Work! On Januari 28th 2010, we welcome you for our new years event with announcement and celebration of the winning company for the IP Award. </description>
		<link>http://www.designatwork.be/seasons-greetings/</link>
			</item>
	<item>
		<title>The photo report</title>
		<description>

Ji Lee, Creative Director Google Creative Labs starts his master lecture titled "Personal + Professional = Awesome" at the occasion of the Opening of Design at Work 09.



It was an AWESOME presentation, for about 1.000 guests. 

 

Unluckely there were even no seats anough for all the guests.

 



With all his projects, including the ...</description>
		<link>http://www.designatwork.be/the-photo-report/</link>
			</item>
	<item>
		<title>Programme &amp; plan</title>
		<description>What will you DO for your business and networking" is the title of our small Design at Work guide. The practical guide can be downloaded here and gives you an overview of programme, plan and participants.


DO-guide

 </description>
		<link>http://www.designatwork.be/programme-plan/</link>
			</item>
	<item>
		<title>The importance of technology for innovation</title>
		<description>Baptiste Hannebicque is Design Manager at Estech, a company specialized in developing industrial design projects, and split into four key core competencies, i.e. design, Class A surfacing, digital and physical prototyping. Before that he was a teacher at the International Design School of Valenciennes.

In an interview with Design at Work he ...</description>
		<link>http://www.designatwork.be/the-importance-of-technology-for-innovation/</link>
			</item>
	<item>
		<title>Design thinking can help change the world</title>
		<description>Tom Kelley is the general manager of IDEO, the design and development firm that brought us the Apple mouse, the Palm V and hundreds of other cutting edge products and services. He's also an entertaining speaker and has written two books 'The Art of Innovation' and 'The Ten Faces of Innovation'.

In an ...</description>
		<link>http://www.designatwork.be/design-thinking-can-help-change-the-world/</link>
			</item>
	<item>
		<title>Four generations of designers will debate</title>
		<description>Fourteen enterprises have decided to create a formal association of Flemmish industrial design offices. Why they do this and what the plans are will be explained at the official launch event on December 9th at 6pm. After a brief introduction, four generations of designers will debate on the added value ...</description>
		<link>http://www.designatwork.be/four-generations-of-designers-will-debate/</link>
			</item>
	<item>
		<title>Networking is &#8217;serious fun&#8217;</title>
		<description>Dirk Wynants, the big boss of togetherness-company Extremis reveals his pingpong networking table, which he built with Rollnet, the amazing product of our honoured company Oxylane Design. Still a rendering for now, but it will be present for real during Design at Work.



Why shoud you come for pingpong networking? Because ...</description>
		<link>http://www.designatwork.be/networking-is-serious-fun/</link>
			</item>
	<item>
		<title>The power of people-driven innovation</title>
		<description>In the inspiring setting of Design at Work, Flanders InShape will be holding a debate which promises to be a sparkling event, on December 8th at 4pm.

please sign up here



Top-level speakers are lined up: Matthijs van Dijk (TU Delft), Axel Enthoven (Enthoven Associates) and Philip Taillieu (Flow / Be-Mobile, winner ...</description>
		<link>http://www.designatwork.be/the-power-of-people-driven-innovation/</link>
			</item>
	<item>
		<title>Innovation lies in crossing the border between different sectors</title>
		<description>Lowie Vermeersch studied Industrial Design at the Delft University of Technology and has been working at Pininfarina since 1998. When he was appointed Design Director in 2007, one of his first projects was the Sintesi.

We asked him to give his perspective on design and the future of the automotive industry;

Which company ...</description>
		<link>http://www.designatwork.be/innovation-lies-in-crossing-the-border-between-different-sectors/</link>
			</item>
	<item>
		<title>Sportive creatives: Participate to an exclusive workshop with Oxylane Design (for Decathlon)</title>
		<description>Oxylane Design is the biggest internal design department within France and uniquely creates products for sports retailer Decathlon. 12 people can join 3 times the Oxylane Design workshop during Design at Work 09, on 8 &#38; 9 December from 2.30 pm till 5 pm and 10 december from 2.00 pm ...</description>
		<link>http://www.designatwork.be/sportive-creatives-participate-to-an-exclusive-workshop-with-oxylane-design-for-decathlon/</link>
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