Wed 22 Oct 2010, 14:00

Register now

Erik Roscam Abbing (NL)
Author, Brand driven innovation

Biography

Erik Roscam Abbing (Seattle, US, 1969) (Twitter: @roscamabbing ) is a consultant and teacher in design management, with a strong focus on bringing together the disciplines of branding, innovation and design. Having studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode, both in the Netherlands, Erik has worked as a product designer for 10 years before founding his own consultancy ‘Zilver innovation’ in Rotterdam (NL). Erik consults for a variety of international clients in the product and service industries, using a set of proprietary methods and tools that are described in Erik’s book ‘Brand Driven Innovation’. Erik is also a part time teacher at the school of Industrial Design at the Technological University of Delft (NL), where he develops and teaches classes related to strategic product design and branding on bachelor and master level.

Lecture

Erik Roscam Abbing will exclusively launch his book ‘Brand Driven Innovation’, published by AVA academia. In his presentation, Erik will explore a new vision on sustainable and meaningful innovation, which incorporates the disciplines of branding, strategic innovation and design management. Using many case examples, Erik will explain the benefits of this new approach for organisations and their customers. He will end his presentation by proposing a practical 4-step method for Brand Driven Innovation, based on both academic research and consulting experience in the field.

Fri 15 Oct 2010, 13:00

Register now

Biography

Jeremy Sun is general manager and design director of Orcadesign Consultants, an industrial design consultancy with studios in Singapore, Malaysia and China. Under his stewardship, Orcadesign has been growing and empowering clients through innovative and impactful design strategies and solutions. Jeremy has been on both ends of design awards – both as jury member and as an award-winning designer, with international accolades including iF, reddot and Good Design Award.

Jeremy is also active in design education and promotion. He has lectured in undergraduate programs in institutions including National University of Singapore, Nanyang Technological University and Nanyang Polytechnic. Jeremy also lends his decades of experience, expertise and insight to help sculpt Singapore’s master plans in the creative industry, having been appointed to advise the Ministry of Information, Communication and the Arts, Singapore Workforce Development Agency and International Enterprise.

Jeremy holds a M.A. in Industrial Design from the University of Central England, and a B.Sc. in Industrial Design from National Cheng Kung University, Taiwan.

The lecture

In many of the urban cities that define the growth and the future of Asia, there is a cacophony of apparent contradictions and dichotomy that co-exist: between traditional spirituality and blatant materialism; between the emerging East and the dominating West; between cultural heritage and sanitised modernity. This is puzzling even for Asian designers who seek a clear path, as they grapple with the constant flux that can range from confusing to downright misleading.

Like an onion, there can be many layers of perception to one’s understanding of Asia. In this presentation, Jeremy will share a vision-driven approach used by Orcadesign that can help to unravel, seek and distil interesting Asian perspectives and intelligence, and emerge with clear beliefs and understanding that serve as powerful inspirations and motivation to design and create the new world.

Tue 19 Oct 2010, 18:00

Register now

Barbara Lehmann (IT)

Lecture

To discover the original features in the works of  Le Corbusier, Pierre Jeanneret and Charlotte Perriand and to recount their innovative verve in all its authenticity, the lecture will feature on some new details in the colour, form and matter of the furniture of this protagonists of modern rationalism.

This upgrading process has been carried out in  collaboration with Le Corbusier Foundation and through the analysis of original documents and drawings belonging to the designers.  Inevitably present, and inextricably linked to authenticity, is the theme of copyright.

Because every re-edition derives from a complete respect for the thoughts and intentions of the designer, the lecture will focus also  on an indepth study of original designs, documents and prototypes, with the aim of faithfully transmitting the authentic values that these classics continue to communicate.

Partners

Cassina

Sat 16 Oct 2010, 13:00

Register now

Lowie Vermeersch

Design Director of Pininfarina, Torino, Italy

Biography

Born in Belgium on May 9, 1974, Lowie Vermeersch grew up in Flanders, a 3rd generation member of a prominent artistic family. After graduating at the Delft University he joined Pininfarina in 1998 as a designer and became Design Director in 2007.
As Head of the Pininfarina Design Department he is leading a group of nearly one hundred specialized people.
His day to day responsibilities include the direction of the Pininfarina activities in the field of automotive and transportation design for various customers, hereby responding directly to the CEO and COO of the Pininfarina Group.

The lecture

Lowie Vermeersch will share how Pininfarina works on new transportation concepts for emerging Asian markets.

Mon 18 Oct 2010, 18:00

Register now

Biography

Alasdhair Willis has had an illustrious career in publishing and the arts so his involvement with Established & Sons was entirely appropriate because it allows him to fulfill his creative and business ambitions. In his previous role as Publishing Director
of the Wallpaper* Group, Alasdhair built and managed a brand with an impressive annual turnover and was responsible for engaging a global audience. He also has his own creative consultancy, Announcement, through which he advises brands such as Adidas, Estée Lauder and Pinault Printemps Redoute.

The lecture

Alaisdhair Willis will bring the surprising story of crossfertilisation between art, technology and design.

Partner

Fri 22 Oct 2010, 18:00

Register now

Event

Devised and shared by Klein Dytham Architecture, in Tokyo in 2003, Pecha Kucha Night has spread across the planet (to over 300 cities).
Each participant has carte blanche to show 20 slides, allowing 20 seconds for each, thereby offering 6 minutes and 40 seconds of presentation before the next person takes over.
These concise presentations, somewhere between speed dating, jam session and improvisation make it possible to keep the rhythm going and to have the public spellbound.
Launched in Belgium by Architempo, the special Interieur/Design at Work edition is co-organised and hosted by Alok Nandi. http://pechakucha.architempo.net

Speakers to be announced.

Fri 22 Oct 2010, 16:00

Register now

James Irvine

Biography

James Irvine was born in London. Graduated in 1984 at The RCA, London and moved the same year to Milan, Italy. From 1984 to 1992 he was design consultant for Olivetti design studio Milan. He opened his private design studio in 1988. In 2004 he was the guest of honour of INTERIEUR 04. His design studio has worked with varoiuos internationlly renowened companies including Alias, Canon, Duravit, Magis, Muji, Phaidon, Whirlpool and Zumtobel.

Lecture: Bulk Fiction – Tales of consumerism

James Irvine: “What I am interested in talking about is our relationship with aspects of consumer products and how, without knowing it, we live in a world where design is often more about fantasy than function. Having solved most the functional problems, industry has added fiction to products to excite the consumer. My talk will involve a critical look at things but in an ironic way, supported by visual examples.”

Partner

Fri 22 Oct 2010, 14:00

Register now

Andrea Tosi & Giovanni Lanzone
The approach of Domus Academy to the business of design; how to connect industry, creativity and entrepreneurship through education

Biography

Andrea Tosi, coordinator of the Master Course in Business Design at Domus Academy, is specialised in solution setting methodologies to generate creative briefs and manage the transformation processes within several market contexts.
His domains of research are: business design, interaction design, transformation design, change of business model, entrepreneurship, new product development and product strategy. His skills are: corporate identity design and brand management, user research and cognitive ergonomics, teaching the design methodology to the non-designers.

Lecture

The lecture will give insights into the approach of Domus Academy to the business of design; on how to connect industry, creativity and entrepreneurship through education.
MBD (Master in Business Design) is a brand new approach to design, generated from a field of research developed in Domus Academy: an investigation into how design culture and practice can be applied to domains other then furniture, such as new business models, social transformation and complex systems of living and interacting with objects. This approach aims to carry out concrete applications by evaluating the feasibility and the validity of ideas and the start-up of new businesses.

Fri 22 Oct 2010, 11:00

Register now

Jeroen Koolhaas en Dre Urhahn
Changing humanity: the Favela painting project

Biography

Jeroen Koolhaas (Rotterdam, 1977) studied graphic design at the Design Academy in Eindhoven and has been working as a freelance audio-visual designer and illustrator for the New Yorker magazine since graduation. www.jeruniverse.com
Dre Urhahn (Amsterdam, 1973) has worked as a journalist, copywriter, and art-director and has set up successful companies specialising in different fields, from event management to television production.

Lecture

Five years ago, Jeroen Koolhaas and Dre Urhahn (Haas&Hahn) started a project aimed at creating change using art, creativity and colour. This dream took them to Brazil, where they started making huge artworks in the slums of Rio de Janeiro. Today the designer artists are world famous for their Favela painting project, attracting positive attention by bringing colour to these grey neighbourhoods.

During their lecture, Jeroen and Dre will share their intense experiences and feelings about this project. They will particularly focus on the emotional aspect of the use of colours and their possible compositions.

Partners

Sikkens