Thank you!

On Sunday evening, the international Design Biennale closed its doors in Kortrijk Xpo after a highly successful 10-day event that drew more than 92.138 visitors, from 58 different countries. Also more than 725 journalists from all corners of the globe made their way to Kortrijk. Interieur Foundation looks back on the event with satisfaction, aware of the enthusiasm of Monocle and The New York Times magazine and pleased to welcome top speakers including Dan Formosa (Smart Design), Lowie Vermeersch (Pininfarina), Tom Dixon and Herman Konings (Pocketmarketing) amongst us.

Conversation. Emergence. Interaction. Experience.

Friday evening at 18.00 in collaboration with Architempo a Pecha Kucha is organised, followed by a cocktail offered by Interieur and Bombay Sapphire. Each participant has carte blanche to show 20 slides, allowing 20 seconds for each, thereby offering 6 minutes and 40 seconds of presentation before the next person takes over.

The speakers?

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Erik Roscam Abbing launches his book ‘Brand driven innovation‘ on October 22nd – free subscription here -

The book provides a comprehensive overview of the domains of branding, innovation and design, and highlights connections between these fields of practice in a way that creates value and meaning for both organisations and consumers alike.

Design at Work believes strongly in the crossfertilisation between branding, innovation and design! In cooperation with AVA Publishing and Erik Roscam Abbing you can see an exclusive preview of the book HERE.

Thoughts from Jeremy Sun, Singapore based designer on the Asian design signature: “the clash between glancing back and steering ahead to the future” and linked to that “the temple of spirits versus the temple of consumption”.

The Design Biennale INTERIEUR 2010 opens next Friday in a spectacular architectural setting by De Vylder Vinck Taillieu. Design at Work is located in the Underground, direct access via entry Hall 5- Underground.

We are looking forward to welcoming you until October 24th in Kortrijk Xpo, Belgium. For your convenience and easy access to the biennale you can book your e-ticket online. This will save you 2€ on the ticket price (10€ instead of 12€). If you received an invitation or reduction from one of our exhibitors you must also register to obtain a valid e-ticket.

HIGHLIGHT> Don’t miss the lecture at 13:00 of Jeremy Sun (Singapore) entitled Re-awakening the Asian Spirit’

The lecture

In many of the urban cities that define the growth and the future of Asia, there is a cacophony of apparent contradictions and dichotomy that co-exist: between traditional spirituality and blatant materialism; between the emerging East and the dominating West; between cultural heritage and sanitised modernity. This is puzzling even for Asian designers who seek a clear path, as they grapple with the constant flux that can range from confusing to downright misleading.

Like an onion, there can be many layers of perception to one’s understanding of Asia. In this presentation, Jeremy will share a vision-driven approach used by Orcadesign that can help to unravel, seek and distil interesting Asian perspectives and intelligence, and emerge with clear beliefs and understanding that serve as powerful inspirations and motivation to design and create the new world.

Register now

Tue 19 Oct 2010, 16:00

Register now

Emmanuel Verraes (BE)
Master in Intellectual Property Law

Biography

Lecturer Emmanuel Verraes is Master in Intellectual Property Law (Queen Mary, University of London) and a lawyer at the Dutch-speaking bar in Brussels. He started his legal career working on intellectual property and spent five years as legal director in the creative sector. He is the author of several publications about intellectual property and regularly lectures at universities. He is a member of the Belgian Association for Intellectual Property and of the International Association of Entertainment Lawyers.

Lecture

The following topics will be discussed:
- Why invoke the protection of intellectual property rights?
- Who owns the intellectual property rights?
- What are the rights of an author?
- How to negotiate intellectual property rights?

Partners

Fri 22 Oct 2010, 16:00

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James Irvine

Biography

James Irvine was born in London. Graduated in 1984 at The RCA, London and moved the same year to Milan, Italy. From 1984 to 1992 he was design consultant for Olivetti design studio Milan. He opened his private design studio in 1988. In 2004 he was the guest of honour of INTERIEUR 04. His design studio has worked with varoiuos internationlly renowened companies including Alias, Canon, Duravit, Magis, Muji, Phaidon, Whirlpool and Zumtobel.

Lecture: Bulk Fiction – Tales of consumerism

James Irvine: “What I am interested in talking about is our relationship with aspects of consumer products and how, without knowing it, we live in a world where design is often more about fantasy than function. Having solved most the functional problems, industry has added fiction to products to excite the consumer. My talk will involve a critical look at things but in an ironic way, supported by visual examples.”

Partner

AUDI will display an installation entitled ‘Exploded view Audi A1’. This exploded view will show all parts of the car assembly and how they fit together. Typically, exploded views give insights about the complexity of a product and its number of parts. With more than 3,000 pieces, Audi’s newest compact car is an impressive piece of technology.

The never-seen-before installation will be a unique eye-catcher, perfectly illustrating the Design at Work story. An absolute must!

Fri 15 Oct 2010, 15:00

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Biography

www.architectendvvt.com

The lecture

Over.
About.
Where is it al about? About many things…
And sometimes just about this: “And perhaps. After all. And then like this. Or like that. And then.”

Lecture architecten de vylder vinck taillieu, talking about their work, the scenography of the Design Biennale INTERIEUR, their project for the Venice Biennale of Architecture, and much more …