Wed 20 Oct 2010, 14:00

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Erik Roscam Abbing (NL)
Author, Brand driven innovation
Biography

Erik Roscam Abbing (Seattle, US, 1969) (Twitter: @roscamabbing ) is a consultant and teacher in design management, with a strong focus on bringing together the disciplines of branding, innovation and design. Having studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode, both in the Netherlands, Erik has worked as a product designer for 10 years before founding his own consultancy ‘Zilver innovation’ in Rotterdam (NL). Erik consults for a variety of international clients in the product and service industries, using a set of proprietary methods and tools that are described in Erik’s book ‘Brand Driven Innovation’. Erik is also a part time teacher at the school of Industrial Design at the Technological University of Delft (NL), where he develops and teaches classes related to strategic product design and branding on bachelor and master level.

Lecture

Erik Roscam Abbing will exclusively launch his book ‘Brand Driven Innovation’, published by AVA academia. In his presentation, Erik will explore a new vision on sustainable and meaningful innovation, which incorporates the disciplines of branding, strategic innovation and design management. Using many case examples, Erik will explain the benefits of this new approach for organisations and their customers. He will end his presentation by proposing a practical 4-step method for Brand Driven Innovation, based on both academic research and consulting experience in the field.