About Design At Work
Trade show about visualising innovation, design and product development of materials, products or services.
 | |
|
Design At Work during INTERIEUR 2010 | |
Community
Design at Work, the logo
We, at Design at Work, truly believe in the esthetical value of good design. We express this of course in our efforts to promote design and innovation through the organisation of the exhibition and the many side-events. But we also try to incorporate this way of thinking in each part of our organisation. Our logo is another good example of that.
We tried to incorporate our vision and activities in a sober graphical representation: a blue square with rounded corners, featuring the registered Design at Work brand. The D of Design is void, as is the O in Work. Together, these two letters make the verb DO, the leitmotiv of Design at Work.
DO, a call to action towards the general product development industry. Most companies do see design as something that could be a benefit to them. But many of them still underestimate the true value of design thinking at a strategic level. Too often, design is still seen as a feature that can be neglected once budgets are being cut. That is why Design at Work will do anything to help promote design as a crucial business enhancer. We expect you to do the same!
Legal disclaimer | Copyright: Design at Work