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Program

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The Design Forum 2010 is part of the cultural programme of INTERIEUR 2010 and granted with the support of the Belgian Presidency of the Council of the European Union.

15 October 2010
11am
English
International PRESS CONFERENCE
The Design Biennale INTERIEUR 2010 opens with an international press conference.

Registration:

Press Benelux/France
RCA pr I Hasselt-Brussels
Dorine Janssens
Tel. +32 11 590 590
dorine.janssens@rca.be

International press
Negri Firman I Milano
Roberta Galfione
Tel. +39-02 8909 6012
roberta@negrifirman.com





Show details
12:00
English
The work and design philosophy of Doshi Levien
Nipa Doshi (IND)
Nipa Doshi presents the work and design philosophy of Doshi Levien.
doshi-portrait
Nipa Doshi (IND)

Biography
Nipa Doshi (1971) was born into a Gujarati family in Bombay. At 17, she was offered a place at the National Institute of Design in Ahmedabad, where she specialised in Furniture. Nipa graduated from NID in 1994. 'Design' unless it was 'fashion' or 'interior decoration' was still unheard of as a serious career path to follow in India. Her parents, however were very supportive and encouraged her to follow her instincts. It was at NID in Ahmedabad that Nipa developed a deep appreciation of Indian handicrafts, especially textiles and it was at the market within the walls of the old city where she began to explore the link between craft, design and cultural identity.
After an inspiring visit to London and a meeting with Jasper Morrison, she applied for the Masters Degree course in Furniture design at the Royal College of Art. She graduated in 1997.
Together with her husband, Jonathan Levien, she set up Doshi Levien in 2000, a London based design office. They bring together two distinct and complementary approaches to their work. While Nipa’s work is strongly influenced by Indian visual and material culture, Jonathan’s approach is rooted in design for industrial production. Together, their work celebrates the cultural hybrid and explores the synthesis between technology, story telling, industrial design and craftsmanship.
Their work includes installation design for the Wellcome Trust, interaction design for Intel, insight and design direction for Nokia, product design for Tefal and Habitat, furniture design for Moroso and bespoke shoes for London based “aristo” bootmakers, John Lobb.
www.doshilevien.com

The lecture
Nipa Doshi presents the work and design philosophy of Doshi Levien.



Show details
13:00
English
Re-awakening the Asian Spirit
Jeremy Sun (SGP)
Jeremy Sun is General Manager of Orcadesign Consultants (China, Singapore, Malaysia). He will share the emerging Asian perspective on industrial industrial design
Jeremy Sun
Biography

Jeremy Sun is general manager and design director of Orcadesign Consultants, an industrial design consultancy with studios in Singapore, Malaysia and China. Under his stewardship, Orcadesign has been growing and empowering clients through innovative and impactful design strategies and solutions. Jeremy has been on both ends of design awards – both as jury member and as an award-winning designer, with international accolades including iF, reddot and Good Design Award.
Jeremy is also active in design education and promotion. He has lectured in undergraduate programs in institutions including National University of Singapore, Nanyang Technological University and Nanyang Polytechnic. Jeremy also lends his decades of experience, expertise and insight to help sculpt Singapore’s master plans in the creative industry, having been appointed to advise the Ministry of Information, Communication and the Arts, Singapore Workforce Development Agency and International Enterprise.
Jeremy holds a M.A. in Industrial Design from the University of Central England, and a B.Sc. in Industrial Design from National Cheng Kung University, Taiwan.

The lecture
In many of the urban cities that define the growth and the future of Asia, there is a cacophony of apparent contradictions and dichotomy that co-exist: between traditional spirituality and blatant materialism; between the emerging East and the dominating West; between cultural heritage and sanitised modernity. This is puzzling even for Asian designers who seek a clear path, as they grapple with the constant flux that can range from confusing to downright misleading.
Like an onion, there can be many layers of perception to one's understanding of Asia. In this presentation, Jeremy will share a vision-driven approach used by Orcadesign that can help to unravel, seek and distil interesting Asian perspectives and intelligence, and emerge with clear beliefs and understanding that serve as powerful inspirations and motivation to design and create the new world.





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17:00
English
GRAND OPENING Design Biennale INTERIEUR 2010
Invitation only.
Grand Opening of the Design Biennale in attendance of our Guest of Honour, Junya Ishigami.
Invitation only.



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16 October 2010
11am
Dutch
Five years Designer of the Year
their stories
Alain Berteau, Bram Boo, Nedda El-Asmar, Stefan Schöning and Sylvain Willenz
their stories



Show details
13:00
English
New personal mobility concepts for emerging markets
Lowie Vermeersch (BE)
Lowie Vermeersch is Design Director of the Pininfarina Design Department (IT, Torino) and from his position he will share his vision on new personal mobility concepts for emerging markets.
Lowie Vermeersch
Lowie Vermeersch
Design Director of Pininfarina, Torino, Italy

Biography
Born in Belgium on May 9, 1974, Lowie Vermeersch grew up in Flanders, a 3rd generation member of a prominent artistic family. After graduating at the Delft University he joined Pininfarina in 1998 as a designer and became Design Director in 2007. His day to day responsibilities include the creative direction of the Pininfarina activities in the field of automotive and public transportation design for various customers.

The lecture
Lowie Vermeersch will focus on some of the driving forces that in his vision should shape and change mobility in the future. Starting from a new take on the design approach itself, and leading to a new scenario that looks at the hitherto unexplored possibilities of combining white sheet development of emerging markets with the highest technologies.





Show details
17 October 2010
16:00
English
Things, thoughts & territories
Prof. Andrea Branzi (IT)
Prof. Andrea Branzi is an architect and designer (IT, Milano) who will bring us the story about all his Made in Belgium work.
ANDREA a Knokke_
Prof. Andrea Branzi

Biography & lecture

Andrea Branzi's work continues to be intriguing in the active sense of the word. It fascinates not only by means of always new images and unexpected shapes, its surprising inventions, its technical stunts, its unconventional assemblies; it intrigues in the sense that it sets up an intrigue. It is not innocent. It does not leave us cold. In mysterious and cunning ways, it tempts us along a Dantean journey to unforeseen and unexplored places where new associations manifest themselves. It cannot or does not want to be interred. It wants to live.
Sometimes Andrea's work looks like handicraft, a sparkling improvisation, the product of new sophisticated technologies. It looks as if it came into being by accident, a jest, witty, playful, sharp but nevertheless part of an astute intellectual discourse. The partiality of Andrea Branzi's intriguing objects could be a reason to live happily. 'Things, thoughts & territories' tells us the story of the Made in Belgium oeuvre of Andrea Branzi.



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18 October 2010
11:00
English
Designing with less
Piero Lissoni (IT)
Piero Lissoni is architect and art director for Living Divani ( Milano, IT). Designing with less is the summary of his spirit reflected in his very international work.
piero lissoni
Piero Lissoni

Biography

Piero Lissoni has studied Architecture at the Politecnico di Milano and on graduating in 1985, began collaborating as designer and Art Director with furniture manufacturers Boffi, Living Divani and Porro.
The work of his studio embraces architecture and interior design, graphic and industrial design projects, ranging from furniture, accessories, kitchens, bathroom and lighting fixtures to corporate identity, advertising, catalogues and packaging. The studio currently employs over 70 people, comprising architects, designers and graphic designers and creates solutions for clients such as Alessi, Artelano, Boffi, Cappellini, Cassina, Flos/Antares, Fritz Hansen, Glas Italia, Kartell, Knoll International, Lema, Living Divani,Lualdi, Matteograssi, Olivari, Poltrona Frau, Porro, Sabattini, Tecno and Thonet. Incursions into the fashion world involve store design and collaboration with Italian brands such as Benetton, Brosway, Gallo, Santandrea, Serapian, showrooms and corporate identity for the American designer Elie Tahari and events and beauty product packaging for Wella.

Piero Lissoni's architectural projects include a private loft in Monza (2009); a villa near Como (2005); apartments and villas in Milan and Tuscany (2010); in Jerusalem the Mamilla Hotel with 210 new rooms and suites in addition to the interior architecture of bar & lounge areas (2009) and the Scala restaurant (2008) serving kosher haute cuisine; the renovation of the public areas of the Monaco & Grand Canal Hotel (2002-2004) in Venice; the Bentley Design HotelTM in Istanbul (2002); the Al Porto Design HotelTM on Zurich lake(2001); the Mitsui Garden Hotel in Tokyo (2005).

In addition to showrooms for Boffi, Cassina, Porro and Tecno, Piero Lissoni re-designed the headquarters of Living Divani in Anzano del Parco (2007), La Rinascente Group’s new offices in Milan (2006) and a new Benetton retail building in Istanbul (2009). Lissoni has restored the historical Teatro Nazionale (2009) with new, sophisticated high technology for the Dutch multinational Stage Entertainment. Lissoni has designed and realised the interiors of the 27m sailing yacht Ghost (2005) owned by a New York art dealer, and the 50m motor yacht Tribù designed for Luciano Benetton (2007). Graph.x has handled the corporate identity, logo and billboards for the past three editions of the Mostra Internazionale d’Arte Cinematografica di Venezia.

Numbered among the more recently inaugurated projects include the principal suites for the Pierre Hotel New York and for the Taj Palace Hotel in Mumbai, stores for Brosway in Milan and Forte dei Marmi; the Studio M Hotel in Singapore, Hotel Bellariva at Gardone Riviera, an old palace converted in a luxury hotel on Garda Lake; BY Lissoni is a full-service design and brand advisory firm for lifestyle solutions, created by Piero Lissoni in partnership with Boffi and based in New York .

In April 2010, the studio won the competition organised by the Municipal Council of Maranello, for the rehabilitation of the piazza and the construction of a 30 meter tall panoramic tower in steel and polycarbonate for the Galleria Ferrari museum with its 200,000 annual visitors.

Projects in progress include large private villas in Europe and in the Caribbean; in Amsterdam the Conservatorium Hotel in the Museum Square area; in Milano Marittima the beauty farm and hotel Mare e Pineta; the interior architecture of David Citadel Hotel in Jerusalem; headquarters for Emar/Glas and MatteoGrassi near Milan; shops and showrooms in Paris, London, Milan.

Piero Lissoni has been nominated for and won numerous awards, amongst them the Compasso d'Oro and Good Design Award.



Show details
13:00
English
Save good women from bad products (NO)
Agnete Enga
Agnete Enga (SE) is Femme Den Co-Founder and brings a special workshop on the complex role of gender in product design.
Agnete Enga Femme Den Co-Founder

Biography

Agnete Enga is Associate Director of Industrial Design at Smart Design where she creates innovative solutions for a wide range of global clients such as OXO, HP, Nike, and UCB. With high regard for the research and strategy process, she has applied her unique design approach in a variety of arenas including, entertainment, health, home, and transportation. She is a founding member of the Femme Den and speaks around the world on design and gender. Her work has been honored with several design awards and she’s been profiled in multiple international design magazines. She is also featured in the film Objectified. She holds a bachelors degree in industrial design from Art Center College of Design. Enga is based at Smart Design’s Barcelona office.

The Femme Den mission is to save good women from bad products. It began as a small collective of women at Smart Design searching for answers in a world that was not designed for them. Over the past four years, it has grown into a company-wide movement of researchers, designers, and engineers who are paving the way for a deeper understanding around design and gender. The Femme Den approach is recognized as a leading trend in design and they work to stimulate positive change in the design and business communities.

Lecture
With the aim ‘to save good women from bad products’, the Femme Den approach asserts that gender must be part of every design project, in the same way that designers consider function, ergonomics, and aesthetics. Given that 80% of all purchasing decisions are made or influenced by women these days, it makes good business sense to reach women in the right way.

The topic of design and gender is a complex, and sometimes controversial, one. Smart Design has a long history of deeply understanding how design can improve people’s lives, and this latest approach around gender works to meet the real needs and desires of today’s women — not a set of stereotypical women from days gone by. This session outlines the very latest thinking about addressing gender in design and outlines fresh strategies for developing products and services that will authentically connect with women.

Partners Knack Weekend Le Vif Weekend



Show details
15:00
English
Space for Imagination
Prof. Karel Boonzaaijer (NL)
Karel Boonzaaijer's lecture will argue that design must leave room for consumer input allowing for creative use.
karel boonzaaijer
Prof. Karel Boonzaaijer

Biography
Karel Boonzaaijer (NL) today runs a design consultancy (www.kbds.nl) with Dick Spierenburg. In the eighties, however, he designed dozens of furniture items for Dutch and international manufacturers together with Pierre Mazairac.
The VISION dresser system they developed for Pastoe (www.pastoe.com) in 1985 has remained in production without interruption for 25 years. It typifies Boonzaaijer's style. Many of his designs are based on the philosophy which sees furniture items as integral parts of the architecture, and even more so of the interior architecture.
Boonzaayer's design is especially about balance and order, with a careful and rather classic palette of materials as well as much minimalist detail which attracts attention and generates surprise or discovery. His approach to design includes a responsible attitude in relation to industry as well as the consumer. The designer should strive towards in-depth analysis, an approach which guarantees complete product solutions in technical, functional as well as aesthetic terms. Those form the basis of a good product.

Lecture
Karel Boonzaaijer's lecture will argue that design must leave room for consumer input allowing for creative use.

Partner
www.pastoe.com



Show details
17:00
English
Effects, after effects and the diminishing role of aesthetics in design
Dan Formosa (USA)
Dan Formosa is Smart Design Founding Member (USA, New York). He will share his experience and vision on the role of design and especially the diminishing role of aesthetics in design.
Dan_Formosa_large
Dan Formosa (USA)
Smart Design Founding Member

Biography
A founding member of Smart Design, Dan specialises in ergonomic research, user interface design, industrial design and the development of product criteria. With a BA Industrial Design from Syracuse University and MA and PhD in Ergonomics and Biomechanics from New York University, Dan specialises in developing products for people with a wide range of user abilities, including people with arthritis, dexterity and vision problems in the mainstream target market.
Dan is the recipient of numerous design awards and his work has been selected for national and international exhibits. His clients include Hewlett-Packard, OXO International, LG Electronics, Johnson & Johnson, and Microsoft.
Smart Design has been turning insight and innovation into successful consumer experiences for 30 years; results are delivered by a multi-disciplinary, international staff working in teams across offices in New York, San Francisco, and Barcelona.

Lecture
Social networking is making the voices of multitudes of people more powerful than ever. It is doing the same for the voices of individuals. This is affecting many aspects of our lives, including politics, environmental issues, culture – and design. If design can change the world, or if you at least believe that it can have a significant impact, then it will be up to designers to embrace this power.
Historically the designer’s role was largely relegated to aesthetics. To remain culturally relevant today designers and design must evolve rapidly.
Everything we design has an initial effect and an after effect. Design can make you angry or make you smile, it can kill you or save your life. Its after effect can be just as powerful. People on the other side of the planet may immediately know the initial outcome, and react accordingly. In this talk, we’ll discuss the importance of understanding the effect, the after effect, and the role of design.

Partners
Howest Alumni



Show details
18:00
English
Design with new perspectives
Alasdhair Willis (UK)
Alasdhair Willis is Co-Founder & CEO of Established & Sons (UK, London). He will bring the surprising story of crossfertilisation between art, technology and design.


Biography
Alasdhair Willis has had an illustrious career in publishing and the arts so his involvement with Established & Sons was entirely appropriate because it allows him to fulfill his creative and business ambitions. In his previous role as Publishing Director of the Wallpaper* Group, Alasdhair built and managed a brand with an impressive annual turnover and was responsible for engaging a global audience. He also has his own creative consultancy, Announcement, through which he advises brands such as Adidas, Estée Lauder and Pinault Printemps Redoute.

The lecture
Alasdhair Willis has had an illustrious career in publishing and the arts so his involvement with Established & Sons was entirely appropriate because it allows him to fulfill his creative and business ambitions. In his previous role as Publishing Director of the Wallpaper* Group, Alasdhair built and managed a brand with an impressive annual turnover and was responsible for engaging a global audience. He also has his own creative consultancy, Announcement, through which he advises brands such as Adidas, Estée Lauder and Pinault Printemps Redoute.

Partner




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19 October 2010
13:00
English
Different ways of work in designing.
Charles Kaisin (BE)
Charles Kaisin will illustrate his personal experiences with different ways of work in designing.
Charles Kasin
Charles Kaisin
architect designer

Biography
Charles Kaisin (1972) is a Brussels based architect designer whose work explores the processes that generate a form. He graduated from the Royal College of Art in 2001, in Ron Arad’s studio in London, after having completed an Architecture degree in Brussels.
After two internships in Jean Nouvel’s studio in Paris then with Tony Cragg in 1997, he took part in an exchange program with the Kyoto University for the Arts in 2000 during which he conducted research on new materials.
Kaisin made recycling one of his favourite themes. Its niche: create objects with a contemporary design from recycled materials and using structures like honeycomb.
Kaisin teaches design at Saint-Luc, Architecture School in Brussels and is Art Director for Val Saint Lambert since 2010.

The lecture
Charles Kaisin will illustrate his personal experiences with different ways of work in designing.




Show details
18:00
English
New interpretations of the Le Corbusier collection
Barbara Lehmann (IT)
Barbara Lehmann is architect and manages the Archivo Storico Cassina
foto-barbara-lehmann
Barbara Lehmann (IT)

Lecture
To discover the original features in the works of  Le Corbusier, Pierre Jeanneret and Charlotte Perriand and to recount their innovative verve in all its authenticity, the lecture will feature on some new details in the colour, form and matter of the furniture of this protagonists of modern rationalism.
This upgrading process has been carried out in  collaboration with Le Corbusier Foundation and through the analysis of original documents and drawings belonging to the designers.  Inevitably present, and inextricably linked to authenticity, is the theme of copyright.
Because every re-edition derives from a complete respect for the thoughts and intentions of the designer, the lecture will focus also  on an indepth study of original designs, documents and prototypes, with the aim of faithfully transmitting the authentic values that these classics continue to communicate.

Partners
Cassina



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20 October 2010
11:00
English
Reflections on student house of the future
Maarten Leyts, Michael Langeder & Elli Verhulst
Trendwolves, a company specialised in breathing youth culture and trends will reveal how talented youngsters look to the future, with a particular focus on how students will live in the future.
maarten_persfotomichael_langeder_Trendwolveselli verhulst Maarten Leyts, Michael Langeder and Elli Verhulst
Trendwolves

Biographies
Maarten Leyts (41) is the CEO of Trendwolves. Before founding Trendwolves, Maarten was president of Jint vzw and director of MJA. Belgian Popline and Super Papa are just two of the concepts he successfully developed during that period. After seven years with MJA, he needed a new challenge and started his own trend-watching company. He is now responsible for the strategic leadership of the company. Maarten also teaches 'Trendwatching' and gives inspirational lectures all over Europe.

Michael Langeder (28) (www.michaellangeder.com) is an Austrian architect and multimedia artist living and working in Brussels. His work deals with temporary architecture, public space, derive, every day life and the night.

Elli Verhulst (29) is PhD student and design lecturer. Attention for ecology is one of the main elements of her earlier and current research projects at the Higher Institute of Product Development (Artesis Hogeschool) in Antwerp, at the Interieur & Design Department (KHM) in Mechelen and at the Institute of Product Design (NTNU) in Trondheim, Norway.


Lecture
Trendwolves is currently working on an ambitious project: the ‘student house of the future', where the focus is on delivering a preview of how young people will live and study 20 years from now. Experts and students, philosophers and designers, consumers and manufacturers, theorists and actors, all have given their opinion about the subject.
During the lecture, CEO Maarten Leyts will present the outcome of several brainstorming sessions with this multi-disciplinary group of visionaries. After this introduction, Maarten will introduce young talents: Michael Langeder and Elli Verhulst. Both have been involved in the project since the beginning and have participated in the sessions.
Michael Langeder will reflect about fictional cities and their inhabitants as featured in novels and cinematic productions.
Elli Verhulst will reflect on the student house of the future from the perspective of ecodesign. Much recommended lecture for insights into how talented youngsters look to the future.



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14:00
English
Book launch 'Brand Driven Innovation'
Erik Roscam Abbing (NL)
Erik Roscam Abbing will exclusively launch his book ‘Brand Driven Innovation’, published by AVA academia. In his presentation Erik will explore a new vision on sustainable and meaningful innovation by proposing a practical 4-step method for Brand Driven Innovation.
Erik Roscam Abbing

Erik Roscam Abbing (NL)
Author, Brand driven innovation

Biography
Erik Roscam Abbing (Seattle, US, 1969) (Twitter: @roscamabbing ) is a consultant and teacher in design management, with a strong focus on bringing together the disciplines of branding, innovation and design. Having studied Industrial Design Engineering at the Technological University of Delft and Design Management at Inholland/Nijenrode, both in the Netherlands, Erik has worked as a product designer for 10 years before founding his own consultancy 'Zilver innovation' in Rotterdam (NL).
Erik consults for a variety of international clients in the product and service industries, using a set of proprietary methods and tools that are described in Erik’s book ‘Brand Driven Innovation’. Erik is also a part time teacher at the school of Industrial Design at the Technological University of Delft (NL), where he develops and teaches classes related to strategic product design and branding on bachelor and master level.

Lecture
Erik Roscam Abbing will exclusively launch his book ‘Brand Driven Innovation’, published by AVA academia.
In his presentation, Erik will explore a new vision on sustainable and meaningful innovation, which incorporates the disciplines of branding, strategic innovation and design management. Using many case examples, Erik will explain the benefits of this new approach for organisations and their customers.
He will end his presentation by proposing a practical 4-step method for Brand Driven Innovation, based on both academic research and consulting experience in the field.



Show details
16:00
Surprise
Black Balloon (BE)
Cléo Baele & Sarah Bos are Black Balloon: a trendy label of clothing, shoes and accessories for men and women, inspired by music and emotion. Join for this lecture and the world of Black Balloon will surprise you.
Black Balloon portret(pratend)
Black Balloon


Biography

Cléo Baele & Sarah Bos are Black Balloon.

Together they create their own universe, the world of Black Balloon: a trendy label of clothing, shoes and accessories for men and women, inspired by music and emotion.

Their graduation collection was presented last year during the KASK fashion show, and earned them the prestigious 'Fred and Ginger' prize for the most promising collection. Since then, they have already produced a collection of shoes and accessories for Soulwax, and in October 2010, Arno (le Chevalier des Arts) will appear on stage in a complete Black Balloon outfit.
Later this year, they will open their flagship store in Ghent and launch their own web shop.

Lecture

The world of Black Balloon will surprise you. Their inspiration comes mainly from their own life and immediate environment: music, design, culture, photography, nature, architecture, literature, emotions... Everything that touches their eyes, ears and heart is absorbed into their collections, with music the central theme. What influences one is a trigger for the other.



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18:00
Dutch
Future Update
Herman Konings (BE) & Dirk Wynants (BE)
The 'Future Update' seminar will take you on an exiting exploration of passions and interests, trends and expectations, presented by Herman Konings and Dirk Wynants. Registration starts Sept, 20th.
hermankonings DirkWynants

Herman Konings & Dirk Wynants
Story tellers

Biography
Herman Konings is one of Belgium’s leading and most passionate trend observers. Apart from that, Herman is an unrivaled story teller.

Dirk Wynants was involved in the distribution of international design brands until he established Extremis in 1994 with own furniture designs for outdoor use. Managing director and main designer, but also working closely together with other internationally renowned designers.

Lecture
During the upcoming ‘Future Update’ trend seminar of 20th October Herman Konings will take you on an exciting exploration of passions and interests, trends and expectations. Designer Dirk Wynants will be co-presenting and will draw the attention to the practical use of future trends in the field of architecture and design.
If you want an expert look at future trends, the Future Update at Interieur 2010 is the place to be. Prepare yourself for the ‘Rurban Revolution’, the ‘New Normal’ and the ‘Digital Natives’!

Partners
The Future Update is a joint initiative of: Focus Advertising – Pocket Marketing – Dome Consulting – Stichting Interieur and Roularta Seminars



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21 October 2010
15:00
English
How to use honeycomb?
Charles Kaisin (BE)
Paper honeycomb structures can be used to manufacture a variety of products. How can you use honeycomb structures in design? Charles Kaisin will give you inspiration and shares his experiences with honeycomb structures : its resistance, stiffness, density,…
Charles Kasin
Charles Kaisin
architect designer

Biography
Charles Kaisin (1972) is a Brussels based architect designer whose work explores the processes that generate a form. He graduated from the Royal College of Art in 2001, in Ron Arad’s studio in London, after having completed an Architecture degree in Brussels.
After two internships in Jean Nouvel’s studio in Paris then with Tony Cragg in 1997, he took part in an exchange program with the Kyoto University for the Arts in 2000 during which he conducted research on new materials.
Kaisin made recycling one of his favourite themes. Its niche: create objects with a contemporary design from recycled materials and using structures like honeycomb.
Kaisin teaches design at Saint-Luc, Architecture School in Brussels and is Art Director for Val Saint Lambert since 2010.

The lecture
Paper honeycomb structures can be used to manufacture a variety of products. How can you use honeycomb structures in design?
Charles Kaisin will give you inspiration and shares his experiences with honeycomb structures : its resistance, stiffness, density,...




Show details
17:00
English
Untitled
Tom Dixon (UK)
Tom Dixon is Creative Director of the brand with his own name Tom Dixon (UK, London).
Tom Dixon
Tom Dixon
Creative Director

Biography
Tunisian born Tom Dixon rose to prominence in the mid 1980s as 'the talented untrained designer with a line in welded salvage furniture'. Having worked for Italian manufacturer Cappellini where he designed the iconic S chair; Tom then went on to create his own company, 'Eurolounge', under which he made and sold the much celebrated Jack light.
Dixon was appointed head of design by Habitat in 1998 and later became Creative Director until his departure in January 2008. Dixon was awarded the Order of the British Empire in 2001, and Designer of the Year 2008 from Architektur and Wohnen Magazine. He is the Creative Director of Tom Dixon and Artek.




Show details
22 October 2010
11:00
English
Changing humanity: the Favela painting project
Jeroen Koolhaas and Dre Uhrman
The creative duo Haas&Hahn got world famous for their Favela painting project. Apart from sharing their intense experience, they will especially focus on the emotional aspect of the use of colours and their possible compositions.
Haas&hahn
Jeroen Koolhaas en Dre Urhahn

Changing humanity: the Favela painting project

Biography
Jeroen Koolhaas (Rotterdam, 1977) studied graphic design at the Design Academy in Eindhoven and has been working as a freelance audio-visual designer and illustrator for the New Yorker magazine since graduation. www.jeruniverse.com

Dre Urhahn (Amsterdam, 1973) has worked as a journalist, copywriter, and art-director and has set up successful companies specialising in different fields, from event management to television production.

Lecture
Five years ago, Jeroen Koolhaas and Dre Urhahn (Haas&Hahn) started a project aimed at creating change using art, creativity and colour. This dream took them to Brazil, where they started making huge artworks in the slums of Rio de Janeiro. Today the designer artists are world famous for their Favela painting project, attracting positive attention by bringing colour to these grey neighbourhoods.
During their lecture, Jeroen and Dre will share their intense experiences and feelings about this project. They will particularly focus on the emotional aspect of the use of colours and their possible compositions.

Partners
Sikkens



Show details
14:00
English
The approach of Domus Academy to the business of design
Andrea Tosi & Giovanni Lanzone (IT)
Andrea Tosi and Giovanni Lanzone reveal the approach of Domus Academy (Milano, IT) to the business design and explains how they connect industry, creativity and entrepreneurship through education.
Andrea Tosi
Giovanni Lanzone & Andrea Tosi
The approach of Domus Academy to the business of design; how to connect industry, creativity and entrepreneurship through education

Biography
Andrea Tosi, coordinator of the Master Course in Business Design at Domus Academy, is specialised in solution setting methodologies to generate creative briefs and manage the transformation processes within several market contexts.
His domains of research are: business design, interaction design, transformation design, change of business model, entrepreneurship, new product development and product strategy. His skills are: corporate identity design and brand management, user research and cognitive ergonomics, teaching the design methodology to the non-designers.

Lecture
The lecture will give insights into the approach of Domus Academy to the business of design; on how to connect industry, creativity and entrepreneurship through education.
MBD (Master in Business Design) is a brand new approach to design, generated from a field of research developed in Domus Academy: an investigation into how design culture and practice can be applied to domains other then furniture, such as new business models, social transformation and complex systems of living and interacting with objects.
This approach aims to carry out concrete applications by evaluating the feasibility and the validity of ideas and the start-up of new businesses.



Show details
16:00
English
"Bulk Fiction" - Tales of Consumerism
James Irvine (IT)
James Irvine is leading his own studio James Irvine (IT, Milano) and he will bring a critical look at the relation of humans with consumer products.
James Irvine
James Irvine

Biography
James Irvine was born in London. Graduated in 1984 at The RCA, London and moved the same year to Milan, Italy. From 1984 to 1992 he was design consultant for Olivetti design studio Milan. He opened his private design studio in 1988. In 2004 he was the guest of honour of INTERIEUR 04. His design studio has worked with varoiuos internationlly renowened companies including Alias, Canon, Duravit, Magis, Muji, Phaidon, Whirlpool and Zumtobel.

Lecture: Bulk Fiction - Tales of consumerism
James Irvine: "What I am interested in talking about is our relationship with aspects of consumer products and how, without knowing it, we live in a world where design is often more about fantasy than function. Having solved most the functional problems, industry has added fiction to products to excite the consumer. My talk will involve a critical look at things but in an ironic way, supported by visual examples."

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18:00
English
Pecha Kucha
special Interieur/Design at Work edition
A special Interieur/Design at Work edition is co-organised and hosted by Alok Nandi
Event
Devised and shared by Klein Dytham Architecture, in Tokyo in 2003, Pecha Kucha Night has spread across the planet (to over 300 cities).
Each participant has carte blanche to show 20 slides, allowing 20 seconds for each, thereby offering 6 minutes and 40 seconds of presentation before the next person takes over. These concise presentations, somewhere between speed dating, jam session and improvisation make it possible to keep the rhythm going and to have the public spellbound.
Launched in Belgium by Architempo, the special Interieur/Design at Work edition is co-organised and hosted by Alok Nandi. http://pechakucha.architempo.net
Speakers to be announced.



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